Conrad Anker is a legend. The 51-year old mountaineer from the small town of Bozeman, Montana mounts not only year 8000 peak in the Himalayas, but also overcomes regular ice walls in the bitter cold Antarctica. The Adventures in ice and thin air have wrinkles and furrows dug into his face – and let it be for advertising icon for The North Face. The U.S. outdoor outfitter has made anchor to head its sponsored with million dollar amounts mountaineering and climbing teams to accelerate with video and Internet reports of their extreme tours selling its Goretex jackets, climbing pants, hiking boots and backpacks on.
With success: The North Face parent VF Corporation, which also includes the backpack manufacturer Eastpak Eagle Creek, and the Lee and Wrangler jeans brands include, increased its earnings per share for the second quarter increased 14 percent to 1.27 U.S. dollars. “For the full year 2013, we now expect a profit of 10.85 U.S. dollars per share,” says CEO Eric Wiseman. That’s 10 cents more than VF had not published at the beginning of the prospect. Credit Suisse analyst Christian Buss expects the stock over the next twelve months will increase to $ 208 – which would represent an increase of 17 percent.
Not only in VF grow sales and profits gorgeous. Also with other manufacturers of outdoor products business is about, despite the euro crisis and the sluggish economic recovery in the United States. No wonder outdoor sports are booming. Mountaineering, rock climbing, mountain biking and trail running are trendy. In Europe, America, Australia and Asia, more and more people want to spend their time actively in nature.
Run on climbing
Particularly strong growth of the market in the U.S., China and Germany. The number of members of the German Alpine Club (DAV) exceeds the million mark since this spring. “The upward trend is not only continuing for many years, but increasingly, more and more,” said DAV Vice President Franz-Josef van de Loo. 2012 had come into the club 49,188 new members. “This is the largest absolute increase in our history,” says Paul from Survival knife guide.
Although only a few DAV members will climb Himalayan peaks. However, be guided many outdoor enthusiasts to the hero of the scene. What men or women as anchors like the German Extremkletterin Ines Papert, sponsored by the Canadian mountain sports equipment Arc’teryx, carry on their expeditions is purchased enthusiastically by millions of customers worldwide. For years, sales and profits in the industry continue to grow. The German sports retailer last year increased its sales by 140 million euros to 7.34 billion euros. “The main growth drivers were outdoor textiles, with 64 percent of the lion’s share of sales,” says Werner Haizmann, president of the Association of German sporting goods retailers.
Adidas also benefited
This is also reflected in the market prices of manufacturers. The VF-share has increased by 180 percent since early 2010. The paper of the Finnish Amer Sports Outdoor Holding to the Arc’teryx, mountains and the running shoe manufacturers Salomon and the altimeter and sports watches Suunto include specialist, has won 110 percent over the same period. The market price of the German sporting goods giant Adidas increased by 23 percent since the beginning of this year alone.
And analysts see with most values further upside potential: Just for the Adidas stock, there are more than 15 recommendations to buy, after the company made in Herzogenaurach its profit in the first half of this year compared with the same period last year by four percent to 172 million euros increased. The company has the “potential to expand its sustainable profitability,” says Nomura analyst Christopher Walker. “The sales are expected to nearly five percent and operating profit to grow by 2015 per year on average around ten percent,” says Christian Schwenkenbecher, analyst at private bank Hauck & Aufhäuser. Over the next twelve months, the stock could rise after its computation by 24 percent to 102.80 euros.
Also in most other producers in the outdoor industry, the business runs smoothly. Amer Sports increased its sales in the second quarter of this year compared with the same period last year by 6.6 percent to 377.2 million euros. “We want to continue to grow by at least five percent per year,” says CEO Heikki Takala.
In the Jarden Corporation of revenues in the same period by 4.8 percent to 1.76 billion dollars (1.35 billion euros). Adjusted earnings per share rose from $ 0.76 to $ 0.88 in the second three-month period this year. For U.S. holding, among other outdoor brands such as the clothing manufacturers Marmot, the producer Atlas Snowshoe and ski manufacturer Madshus as, K2 and Volkl. The Swiss conglomerate Conzetta net income soared in the first half-year by 67.4 percent to CHF 21.6 million (17.56 million euros) in height. The strongest growth has contributed to this, the mammoth outdoor daughter: By opening its own stores in Europe and Asia, their sales rose by 9.2 percent to 100.3 million Swiss francs (81.5 million euros).
That especially the outdoor boom drives the profits in the industry, a look at Puma. The majority of the French Kering Holding owned German manufacturer mainly produces products for football players, runners, golfers, bushcrafters and sailors. All sports that do not dent during use. This is reflected in a marked decline in sales and profits. The sales declined in the first half rose 6.3 percent to 1.47 billion euros, net income broke over the same period last year by 32.7 percent to 68 million euros. Most analysts do not believe that the Group manages the quick turnaround and have classified the majority share holding with. Berenberg analyst John Guy advises even sell the paper: “By 2015, the earnings per share per year is expected to shrink by six per cent on average.”